By next five years, the idea of "sober curious" is poised to evolve our collective outlook on consumption. This isn't about complete refraining; it's about consciously selecting to limit our relationship with alcohol. Communities are seeking the benefits of mindfulness, and that includes a reassessment on how we consume. The shift is driven expa

In 2025, the sober curious/sober lifestyle/alcohol-free movement has fully blossomed into a cultural phenomenon. Gone are the days of feeling like an outlier for choosing to abstain from alcohol; instead, it's becoming increasingly normalized/accepted/commonplace. From vibrant sober bars and restaurants to innovative mocktails/non-alcoholic beverag